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The WOW Story
Highest quality. Sustainable production. Regional raw materials. And all that at a fair price? Passionate dog mama Katharina Miklauz and her team have been proving that all these benefits fit into one can since 2018, when they launched WOW. Food that makes dogs happy, energetic and full - and makes owners very happy.
We make no secret of how we produce dog food with a WOW effect. On the contrary: we are happy to tell you what we pay attention to, how we work and what we do to ensure that not only the dogs, but also the environment are well off.
Artificial additives, added sugar or flavour enhancers have no place in WOW dog food. We limit ourselves to all the good things that Mother Earth naturally offers us. Fresh meat, high-quality offal, healthy oils, delicious vegetables and no grains ensure that the food tastes great, meets your pets' nutritional needs and is good for their tummies.
We know exactly where our ingredients come from and only source them from farms that we trust completely. Our food is 100 per cent produced and packaged in Austria. Almost all ingredients also come from here. This is how we ensure consistent quality and keep transport distances short.
There is no large corporation behind WOW, but a family business based in Vienna. This ensures short decision-making processes, a high level of team cohesion and personality. Because we are easy to talk to.
The best feed becomes even better when it is also offered at a fair price. How do we make this possible as a premium brand? Quite simply. Through smart recipes, by doing without the unnecessary - but certainly not by sacrificing quality.
Not only dogs love and need nature - we humans do too. That's why we have to do everything we can to protect it and take responsibility. In addition to our high standards for regionality, quality and low-CO2 production, this means using recyclable cans and exclusively recycled paper.