A dog lying on a cut tree, licking his muzzle, with a can of adult salmon in front of him. A dog lying on a cut tree, licking his muzzle, with a can of adult salmon in front of him.

The WOW Story

Not only dogs say WOW

Highest quality. Sustainable production. Regional raw materials. And all that at a fair price? Passionate dog mama Katharina Miklauz and her team have been proving that all these benefits fit into one can since 2018, when they launched WOW. Food that makes dogs happy, energetic and full - and makes owners very happy.

Drawn dog with cape and glasses riding on wet food can adult beef Drawn dog with cape and glasses riding on wet food can adult beef

The WOW effect.

We make no secret of how we produce dog food with a WOW effect. On the contrary: we are happy to tell you what we pay attention to, how we work and what we do to ensure that not only the dogs, but also the environment are well off.

Natural, compatible ingredients

Artificial additives, added sugar or flavour enhancers have no place in WOW dog food. We limit ourselves to all the good things that Mother Earth naturally offers us. Fresh meat, high-quality offal, healthy oils, delicious vegetables and no grains ensure that the food tastes great, meets your pets' nutritional needs and is good for their tummies.

A WOW paper sakerl containing vegetables and a can of junior chicken A WOW paper sakerl containing vegetables and a can of junior chicken
A banner on which Katharina Miklauz is pictured with a puppy and on which the following statement is written: With the premium dog food from WOW your four-legged friend gets only the best from nature. A banner on which Katharina Miklauz is pictured with a puppy and on which the following statement is written: With the premium dog food from WOW your four-legged friend gets only the best from nature.
Dog with a dung wire on which a can of adult turkey was impaled Dog with a dung wire on which a can of adult turkey was impaled

Regional production

We know exactly where our ingredients come from and only source them from farms that we trust completely. Our food is 100 per cent produced and packaged in Austria. Almost all ingredients also come from here. This is how we ensure consistent quality and keep transport distances short.

WOW is family

There is no large corporation behind WOW, but a family business based in Vienna. This ensures short decision-making processes, a high level of team cohesion and personality. Because we are easy to talk to.

Three dogs holding each other in their paws over which floats a heart Three dogs holding each other in their paws over which floats a heart
A drawn dog holding a money box with a coin on its paws A drawn dog holding a money box with a coin on its paws

Fair price

The best feed becomes even better when it is also offered at a fair price. How do we make this possible as a premium brand? Quite simply. Through smart recipes, by doing without the unnecessary - but certainly not by sacrificing quality.

Sustainable philosophy

Not only dogs love and need nature - we humans do too. That's why we have to do everything we can to protect it and take responsibility. In addition to our high standards for regionality, quality and low-CO2 production, this means using recyclable cans and exclusively recycled paper.

A dog with a plant in a pot A dog with a plant in a pot